Improve wording when talking about the cost of Short Message Service

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       <p>However there seems to be no implementation of the technique for exchanging text messages, and that's what <strong>SaveMySugar</strong> is about.</p>
 
-      <p>The name <strong>SaveMySugar</strong> was born as a take on the price of the old conventional Texting service which is quite high, see <a href="http://web.archive.org/web/20121030162247/http://gthing.net/the-true-price-of-sms-messages/" title="Wayback Machine: The True Price of SMS Messages">The True Price of SMS Messages</a>, and it is also a reference to the distress signal <em>Save Our Soul</em> (SOS) used in Morse communications.</p>
+      <p>The name <strong>SaveMySugar</strong> was born as a take on the price of Short Message Service which is quite high, see <a href="http://web.archive.org/web/20121030162247/http://gthing.net/the-true-price-of-sms-messages/" title="Wayback Machine: The True Price of SMS Messages">The True Price of SMS Messages</a>, and it is also a reference to the distress signal <em>Save Our Soul</em> (SOS) used in Morse communications.</p>
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